Blood Brothers and Converse: #ReadyForMore
Ten of South Africa’s biggest music artists have banded together to unite in the battle against cancer in support of the Vrede Foundation. As one “super group” called ‘Blood Brothers’, the artists put on a rock concert each year to raise funds.
The artists are Francois van Coke (Fokofpolisiekar), George van der Spuy (Taxi Violence), Albert Frost (Blues Broers), Kobus de Kock Jnr. (Black Cat Bones), Hunter Kennedy(Fokofpolisiekar), Rian Zietsman (Taxi Violence), Jason Hinch (ex Black Cat Bones, Boargazm), Isaac Klawansky (Shadowclub), Loedi Van Renen (Taxi Violence) and a sister Zolani Mahola (Freshlyground).
Converse caught up with the Blood Brothers on the set of their latest music video, where the #tenunite, as they’re referred to on social media, rocked out in the latest Converse Chuck Taylor All Star II Shield Canvas sneaker.
We asked what music means to each artist and the responses ranged from the sublime to the plain, erm, interesting.
“Music means the world to me, music is my way of communicating,” says Freshlygrounds’ Zolani Mahola while Boargazm’s Kobus De Kock Jnr battled to describe it in three words. Check out the video to see the full responses plus why Blood Brothers are #readyformore.
As the artists battle cancer, the Shield Canvas is designed to battle the elements. The ultra cool sneaker combines the enhanced comfort of a Nike Lunarlon sockliner, non-slip padded tongue and micro-suede lining with materials that can also withstand most climate challenges. Converse has added a water repellent Shield Canvas and a gusseted tongue, as well as removing the medial eyelets to make a durable sneaker that is ready for wet and rainy adventures. The sneakers also feature reflective heel webbing and barrel laces for added visibility in low light environments.