CONVERSE AND MILLIE BOBBY BROWN DIVE INTO FILM

Converse debuts the Forever Chuck Scene videos with breakout actress, exploring classic film scenes that made Chuck Taylor iconic

BOSTON (February 13, 2017) – In celebration of the daring spirit of youth, Converse debuts the Forever Chuck, a digital and social media series exploring three core cultural scenes that made the Chuck Taylor iconic: film and TV, LA culture and style and the world of Fashion, high and low. Directed by award-winning filmmaker Karim Huu Do, the Forever Chuck series kicks off with “Why Iconic Characters Wear Chucks” celebrating the types of unique characters that have made Chuck Taylor an iconic symbol on-screen.

 

 

Actress Millie Bobby Brown is the host of this episode, exploring why the coolest characters in film wear Chucks, and what Chucks say about the characters who wear them – meeting legendary stylist Stephanie Collie (who’s credits include Peaky Blinders & various feature films) to get her expert opinion. Brown was most recently nominated for a People’s Choice Award and Screen Actors Guild Award on behalf of her performance in the critically acclaimed Netflix sensation “Stranger Things.”

“The Chuck Taylor has remained a symbol for underdogs, rebels and teen heroes – the characters we love and identify most with – in films and television,” said Julien Cahn, Chief Marketing Officer at Converse. “By pairing some of the most memorable scenes of the past with rising stars of today, we celebrate Chuck Taylor’s legacy and pay homage to its place within youth culture – both on and off screen.”

All of the films within the Forever Chuck series will highlight the confident and daring spirit of youth, a spirit that has defined Chuck Taylor loyalists in the past, present and future. These episodes will be formatted for digital consumption through platforms such as Instagram Stories, and Snapchat, with the “Why Iconic Characters Wear Chucks” launching on February 13 2017.

Converse MBB V2-5

 

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit http://news.nike.com/converse and follow @converse.

Media Contact:

Styling Concepts

Sasha Simon
011 482 7528 / 083 799 2578

Posted on: 14 Feb 2017

Chuck 70

Chuck 70

By 1970 the Chuck had evolved to become the pinnacle of function and utility for sport and was considered the best basketball sneaker ever. The Chuck 70 is built off of the original 1970s design, with premium materials and an …


Read more
Converse X SNS

Converse X SNS

Sneakersnstuff is the latest sneaker boutique to interpret Converse One Star Johannesburg, 11th April 2018 – The Converse One Star continues to show up across global street culture, with celebrated sneaker boutique Sneakersnstuff creating a limited-edition capsule in collaboration with …


Read more
Chuck Taylor All Star Wordmark

Chuck Taylor All Star Wordmark

Converse is getting wordy with its latest drop of Wordmark sneakers. The brand has launched the All-Star Wordmark in both its classic high top and low top Chuck Taylor styles. Choose from blue, black, or red lettering on a classic …


Read more
One Star Pinstripe

One Star Pinstripe

When you want to make a statement, say it with pinstripes. The One Star Oxford sneaker features a premium leather upper and bold pinstripes to add some well-designed magic. Skating, dancing, walking around the park—however you wear them, do it …


Read more
CONVERSE X VINCE STAPLES CELEBRATES BIG FISH THEORY

CONVERSE X VINCE STAPLES CELEBRATES BIG FISH THEORY

Fans of Staples will remember the collection’s Chuck 70s as Staples’ go-to stage wear during his Life Aquatic tour   “If you’re not really paying that much attention, you won’t know the difference. But it’s (the Chuck) something that a …


Read more
Converse x Tecla Ciolfi

Converse x Tecla Ciolfi

What does it take to always be on? Always be ready for more? Building a popular and thriving brand is about more than just a few cute videos and social media posts, it takes determination and being ready for whatever …


Read more
Hakim Malema X Converse One Star CC Pro

Hakim Malema X Converse One Star CC Pro

Hakim Malema aka TRA$H GODD is a multi-disciplinary artist who crosses over between musical and visual art. The alias TRA$H GODD was created to bring awareness to sustainability and clean energy, through various music projects, capsule collections and brand campaigns. He is …


Read more