CONVERSE AND VINCE STAPLES EXPLORE LA CULTURE
Latest installment in celebration of the Forever Chuck Scenes showcases Chuck Taylor’s influence on LA Culture with West Coast rapper and style icon
BOSTON (February 17, 2017) – Capturing the daring spirit of youth Converse continues the celebration of the Forever Chuck Scenes videos, with the latest release of Chucks and LA Culture. Directed by award-winning filmmaker Karim Huu Do, the video is hosted by west coast rapper and style icon Vince Staples, who takes viewers on a powerful journey through the urban culture of Los Angeles and Chuck Taylor’s influence on street style and hip hop music.
The video taps into the city’s diverse youth culture — from the neighborhoods where LA’s underground hip-hop scene originated to some of the people that define the area today.
“Los Angeles has played an important role in revolutionizing youth culture far beyond the west coast — from the style to the music scenes” said Julien Cahn, Chief Marketing Officer at Converse. “And Chuck Taylor was a part of that cultural movement, as a symbol for underdogs, rebels and individualists in Los Angeles and all around the world.”
The Forever Chuck Scenes videos explore the diverse cultural settings that have been influenced by the iconic Chuck Taylor. The newly-launched series focuses in on the confident and daring spirit of youth, which has embodied the soul of Converse evangelists in the past, present and future.
Converse’s Forever Chuck Scenes is formatted for digital consumption through platforms such as Instagram Stories, Snapchat and as online video content with the Chucks and LA Culture scene launching on February 17.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit http://news.nike.com/converse and follow @converse.