CONVERSE & WINNIE HARLOW GLOBAL FASHION 

The final installment to the Forever Chuck Scenes explores the fashion movement in global fashion hubs with cutting-edge model 

BOSTON (March 1, 2017) – The final installment of the Converse Forever Chuck series dives deep into Chucks, from the Runway to the Streets. Paying homage to two of the biggest fashion hubs in the world, London and Paris, the video dives deep into Chuck Taylor’s iconic influence on global fashion.

Hosted by international model Winnie Harlow and directed by award-winning filmmaker Karim Huu Do, the video explores the latest trends in high-low styling that pairs corner thrift shop finds with haute couture. Speaking with ground-breaking leaders within the street style scene, Harlow brings viewers into the forefront of trend-driving fashion movements in London and Paris. The video will also feature cameos from some moguls in the fashion industry who have come to embrace Chuck Taylor as part of their style, including Gucci Gang, Jeremy Egry of Etudes Studio, Sarah Andelman (founder of street style mecca Colette) and Emma Hope Allwood of Dazed.

 

“Fashion is one of the most influential cultural movements and purest forms of individuality and self-expression,” said Julien Cahn, Chief Marketing Officer at Converse. “The versatility of the Chuck Taylor allows the sneaker to be on point with a high-end couture dress or jeans and has remained an iconic symbol of fashion expression worldwide.”

The Forever Chuck series explores three core cultural movements that made the Chuck Taylor iconic: films, LA hip hop and fashion. Each episode uniquely captures the confident and daring spirit of youth that has symbolized Chuck Taylor loyalists in the past, present and future.

 

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Converse’s Forever Chuck Series will be formatted for digital consumption through platforms such as Instagram Stories, and Snapchat, with the Chucks, From the Runway to the Street launching on March 1.

About Converse 

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit http://news.nike.com/converse and follow @converse.

Media Contact:

Styling Concepts

Sasha Simon
011 482 7528 / 083 799 2578

Posted on: 2 Mar 2017

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