NEW COLOURS AND STYLES

WINTER 2017 APPAREL COLLECTION — THE ULTIMATE STREET STYLE UNIFORM

Hot off the heels of the  Converse Essentials Apparel launch this past Summer, CONVERSE unveils the Winter 2017 Converse Essentials apparel collection of our highest quality fleece. To provide unmatched comfort, each detail was obsessed over to provide the consumer a premium uniform of street style.

The Converse Essentials collection, offered for both men and women, consists of today’s apparel mainstays, including a tee, pull-over hoodie, pant and backpack. The pre-washed material allows for minimal shrinking with men’s pieces cut for a modern fit allowing for maximum movement and layering, and a women’s cut that is a bit more form fitting, both crafted for ultimate street style.

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Elevated construction puts a twist on these tried and true silhouettes, for styles that consumers can wear day in and day out. The Converse Essentials pull-over hoodie heroes the collection, and along with the rest of the assortment, achieves a flat lock construction to eliminate any bulk and discomfort.

Key features and benefits include a 360gram legacy loopback fleece, a 4 needle flat lock stitch construction for enhanced durability and a reverse bound rib trim for strength. Converse is offering new seasonal colorways for both men and women.

Intricate and thoughtful details also can be found in the Converse Essentials Backpack, stacked with a Neoprene lined backside laptop sleeve, inner scratch resistant media pouch and water resistant front pocket. The exterior is constructed of a rubber-backed canvas and includes a grab handle on both the top and sides for better accessibility on the streets and subways.

The Winter 2017 Converse Essentials collection will be available starting March 1, 2017 at Converse retail stores, Converse.com, and select retailers for suggested retail prices of R329.00 – R869.00 in street style ready colors such as Fatigue for men and Teal for women.

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About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in

1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over

160 countries. For more information, please visit media.converse.com and follow @converse.

 

Media Contacts:

Styling Concepts

Sasha Simon

sasha@stylingconcepts.co.za

 

Local Converse Stores

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Posted on: 7 Mar 2017

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