CONVERSE UNVEILS FOREVER CHUCK: A FILM CELEBRATION OF CHUCK TAYLOR
On March 9, 2017, Converse officially debuted the most pinnacle piece to the story of Chuck. The “Forever Chuck” film is the crescendo of the Forever Chuck series campaign, an homage to a new generation defining culture and style. In it, Director Karim Huu Do creates a visual collage of the dreams and desires that drive people who wear Chucks.
The Forever Chuck series debuts a diverse collective of people brought together by Converse who are driving and redefining youth culture.
Rooted in youth culture, Chuck Taylor has been and will continue to be, an ever-lasting symbol — never a trend. Chuck is 100-years old, and still brand new. The “Forever Chuck” campaign launched this past February as the first global initiative to serve the encapsulating spirit of youth.
Converse South Africa hosted two launch events in Johannesburg and Cape Town. Below are some images from the event.
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