CONVERSE HOSTS SA INFLUENCERS AT THEIR PARIS AMBASSADOR WORKSHOP

Converse sponsored two South African influencers to attend their Ambassador Workshop on the 3rd March 2017

JOHANNESBURG (March, 27, 2017)- In true Converse fashion, the celebrated sneaker brand coupled an ambassador workshop with a party of epic proportions, that perfectly coincided with Paris’ 2017 Fashion Week.

DJ Doowap Converse 1

And who better to represent South Africa there than style mavens Fhatuwani Innocent Mukheli and DJ Doowap.

The pair’s luxury trip commenced with Business Class travel and a spot of pre-party shopping and site seeing sporting their complimentary Converse gear.

The VIP treatment continued with being chauffeur-driven to the party’s mystery location. The two SA reps were met with gin cocktails before all was revealed.

Fhatuwani Converse 1

“It turned out to be this incredible venue with long doors and high ceilings,” Fhatuwani reminisces, “and the first thing I saw on entering was an amazing chandelier made of white ‘70s chucks.”

Networking with other unique influencers from all over the world and customizing their very own pair of Chucks were just a couple of the highlights for the attendees.

DJ Doowap Converse 2

“I loved the melting pot of ethnicities and the kind of people featuring and representing the brand,” says DJ Doowap, “it made me feel proud to be a part of the brand during such a milestone.”

The after party took place at a Silencio, which is one of the hottest clubs in France conceived by film director David Lynch (best known for the ‘90s hit TV show Twin Peaks) and frequented by many an infamous celeb.

Fhatuwani Converse 2

#FOREVERCHUCK

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.

 

MEDIA CONTACTS:

Suzy Josephson

Styling Concepts

suzy@stylingconcepts.co.za

Posted on: 3 Apr 2017

CONVERSE AND VINCE STAPLES EXPLORE LA CULTURE

CONVERSE AND VINCE STAPLES EXPLORE LA CULTURE

Latest installment in celebration of the Forever Chuck Scenes showcases Chuck Taylor’s influence on LA Culture with West Coast rapper and style icon   BOSTON (February 17, 2017) – Capturing the daring spirit of youth Converse continues the celebration of the …


Read more
Hakim Malema X Converse One Star CC Pro

Hakim Malema X Converse One Star CC Pro

Hakim Malema aka TRA$H GODD is a multi-disciplinary artist who crosses over between musical and visual art. The alias TRA$H GODD was created to bring awareness to sustainability and clean energy, through various music projects, capsule collections and brand campaigns. He is …


Read more