CONVERSE DESKBAGS – COUNTLESS LIVES CHANGED.
CONVERSE DONATES THEIR FIRST DROP OF 210 DESKBAGS TO LEARNERS IN NEED IN ORANGE FARM.
Johannesburg (07 August 2017) – This past week, CONVERSE with the help of Habitat for Humanity donated almost 210 DeskBags to Isiboniso Primary School in Orange farm, Johannesburg. Following last years donation of 2 945 DeskBags to Reshomile Primary School and Musenga Vadzimu Primary School in Diepsloot, Johannesburg, Converse has maintained their efforts to assist local communities in South Africa.
The DeskBag initiative aims to assist disadvantaged South African children who do not have basic access to school desks. A DeskBag is a hybrid satchel that functions as a school bag, and doubles as a portable desk when folded open. For these students, most of who live in informal settlements and do not have tables or desks at home, the donation is a God-sent. Thanks to Converse’s sponsorship, the learners from Isiboniso Primary School are able to carry their stationery and books in the main compartment of their DeskBag, while the bag’s reinforced flap provides them with much needed desk support at home and at school. The bags are manufactured from 100% recyclable billboard material and are extremely lightweight, yet strong and sturdy.
Minister of Basic Education, Angie Motshekga estimates that over 3.1 million South African students are in desperate need of school desks. DeskBags Managing Director, Shannon Roscher stresses that it is the duty of South African citizens and corporate businesses alike to address this issue. “This problem is not going away, nor is it within the capability of any individual organisation to resolve this massive issue on its own. Our immediate objective is to raise awareness of the desperate need among corporates, as well as to forge sustainable partnerships, especially between the private and public sectors. With the support of corporates such as Converse, we will be able to deploy DeskBags in increasing scale to schools in poverty-stricken areas,” says Roscher.
It is the support of corporate sponsors like Converse that is the life-blood behind the DeskBags initiative. Converse’s donation today forms part of the company’s larger commitment to provide 10 000 DeskBags to children across the country. And with a total of close to 4 000 bags donated between this year and last year, they are well on their way. “As a company whose product appeals mostly to the youth market, we strive to partner with initiatives that assist local communities throughout South Africa. Last year we donated almost 3000 Deskbags to two schools in Diepsloot, Johannesburg and made a commitment to do it again this year. I am thrilled that we will be helping more schools this year with a donation of 3000 bags,” Says Converse Marketing Manager, Claire Conchar.
Roscher concludes, “We appeal to Corporate South Africa to follow the lead of Converse. Only with such support can we make a real difference in the lives of our needy learners. We know that most corporates already have programmes for uplifting impoverished communities through education.”
For More information, please contact:
011 896 1818
011 482 7528
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za.
About Desk Bags
DeskBags are functional, eco-friendly school bags that provide a portable desk solution to students in need. The bag allows the child to carry his or her schoolbooks and stationery safely to and from school, while the flap, which is reinforced with ABS plastic board, then becomes an instant, durable desk when unfolded. Our product is made from the vinyl of recycled billboards and is so robust that if looked after well, can last a whole school career. The bags are waterproof, reflective and light enough for pre-primary scholars to use. For more information, please visit www.deskbags.co.za.