CONVERSE DESKBAGS – LIVES CHANGED.

CONVERSE DONATES THEIR FIRST DROP OF 210 DESKBAGS TO LEARNERS IN NEED IN ORANGE FARM.

Johannesburg (07 August 2017) – This past week, CONVERSE with the help of Habitat for Humanity donated almost 210 DeskBags to Isiboniso Primary School in Orange farm, Johannesburg. Following last years donation of 2 945 DeskBags to Reshomile Primary School and Musenga Vadzimu Primary School in Diepsloot, Johannesburg, Converse has maintained their efforts to assist local communities in South Africa.

 

 

The DeskBag initiative aims to assist disadvantaged South African children who do not have basic access to school desks. A DeskBag is a hybrid satchel that functions as a school bag, and doubles as a portable desk when folded open. For these students, most of who live in informal settlements and do not have tables or desks at home, the donation is a God-sent. Thanks to Converse’s sponsorship, the learners from Isiboniso Primary School are able to carry their stationery and books in the main compartment of their DeskBag, while the bag’s reinforced flap provides them with much needed desk support at home and at school. The bags are manufactured from 100% recyclable billboard material and are extremely lightweight, yet strong and sturdy.

Minister of Basic Education, Angie Motshekga estimates that over 3.1 million South African students are in desperate need of school desks. DeskBags Managing Director, Shannon Roscher stresses that it is the duty of South African citizens and corporate businesses alike to address this issue. “This problem is not going away, nor is it within the capability of any individual organisation to resolve this massive issue on its own. Our immediate objective is to raise awareness of the desperate need among corporates, as well as to forge sustainable partnerships, especially between the private and public sectors. With the support of corporates such as Converse, we will be able to deploy DeskBags in increasing scale to schools in poverty-stricken areas,” says Roscher.

It is the support of corporate sponsors like Converse that is the life-blood behind the DeskBags initiative. Converse’s donation today forms part of the company’s larger commitment to provide 10 000 DeskBags to children across the country. And with a total of close to 4 000 bags donated between this year and last year, they are well on their way. “As a company whose product appeals mostly to the youth market, we strive to partner with initiatives that assist local communities throughout South Africa. Last year we donated  almost 3000 Deskbags to two schools in Diepsloot, Johannesburg and made a commitment to do it again this year.  I am thrilled that we will be helping more schools this year with a donation of 3000 bags,” Says Converse Marketing Manager, Claire Conchar.

Roscher concludes, “We appeal to Corporate South Africa to follow the lead of Converse. Only with such support can we make a real difference in the lives of our needy learners. We know that most corporates already have programmes for uplifting impoverished communities through education.”

For More information, please contact:

For Deskbags:

Shannon Roscher

PR Worx

shannon@prworx.co.za

011 896 1818

For Converse:

Livy Seboko

Styling Concepts

Livy@stylingconcepts.co.za

011 482 7528

 

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za.

About Desk Bags

DeskBags are functional, eco-friendly school bags that provide a portable desk solution to students in need. The bag allows the child to carry his or her schoolbooks and stationery safely to and from school, while the flap, which is reinforced with ABS plastic board, then becomes an instant, durable desk when unfolded. Our product is made from the vinyl of recycled billboards and is so robust that if looked after well, can last a whole school career. The bags are waterproof, reflective and light enough for pre-primary scholars to use. For more information, please visit www.deskbags.co.za.

Posted on: 7 Aug 2017

Category:

Converse One Star Country Pride

Converse One Star Country Pride

Converse One Star Country Pride: Pick the colours that speak to you and wear them proudly. Johannesburg, 14 June 2018 – Inspired by countries from all around the world, the One Star Canvas Country Pride collection is all about coming …


Read more
Converse Launches Store In Canal Walk, Cape Town

Converse Launches Store In Canal Walk, Cape Town

The Converse Canal Walk store is set to open this month. JOHANNESBURG, SA (July 12, 2018) – Today, Converse Inc. and its South African licensee, SKYE Distribution Pty. Ltd., announce the opening of their sixth specialty retail store in South …


Read more
CONVERSE X MadeMe

CONVERSE X MadeMe

By girls, for girls.  Johannesburg, 22 June 2018 – Inspired by the spirit of Downtown NYC, the energy of the Riot Grrrl movement, and early 90s subcultures, MadeMe is a brand that champions a by-girls for-girls style that deviates from …


Read more
GOLF LE FLEUR* TWO-TONE COLLECTION

GOLF LE FLEUR* TWO-TONE COLLECTION

Tyler, The Creator and Converse made a new Golf Le Fleur* Two-Tone collection just for you… and for everyone else. Several years ago, Tyler, The Creator had a vision to launch a line of sneakers to go with his Golf …


Read more
CONVERSE CHUCK TAYLOR ALL STAR LEATHER

CONVERSE CHUCK TAYLOR ALL STAR LEATHER

CONVERSE CHUCK TAYLOR ALL STAR LEATHER: The elevated classic for the connoisseur. Created in 1917, the Converse Chuck Taylor All Star has been evolving for a hundred years while always remaining a classic. The All Star emblem, vulcanized rubber sole …


Read more
CONVERSE x MILEY CYRUS

CONVERSE x MILEY CYRUS

Converse celebrates Miley Cyrus’ free spirit and unique pursuit of self-expression for all with CONVERSE x MILEY CYRUS collection.  The Converse x Miley Cyrus collection: Introducing a mix-and-match collection for Miley fans. For all ages and genders, shapes,sizes, and unique styles  Designed …


Read more
Converse CONS Drops Purple Skate Film

Converse CONS Drops Purple Skate Film

Converse launches Purple Program to include Purple Skate Film premier in Johannesburg and Cape Town with exclusive Purple Hi sneaker.  Converse Cons presents our first brand skate film titled “Purple”! Filmed and edited by Ben Chadourne “Purple” showcases the journey …


Read more
CHUCK TAYLOR ALL STAR 70 VINTAGE CANVAS

CHUCK TAYLOR ALL STAR 70 VINTAGE CANVAS

The Chuck 70. It’s not a shoe. It’s the shoe. By 1970 the Chuck had evolved to become the pinnacle of function and utility for sport, and was considered the best basketball sneaker ever. The Chuck 70 is built off …


Read more
Converse X SNS

Converse X SNS

Sneakersnstuff is the latest sneaker boutique to interpret Converse One Star Johannesburg, 11th April 2018 – The Converse One Star continues to show up across global street culture, with celebrated sneaker boutique Sneakersnstuff creating a limited-edition capsule in collaboration with …


Read more
CONVERSE COTTON CANDY COLLECTION

CONVERSE COTTON CANDY COLLECTION

Converse One Star Premium Suede – Because suede feels good, and pastels keep spring coming all year round. Johannesburg, 12 March 2018 – No one ever said pastel colours could only be worn in spring, and the new Converse One Star …


Read more
Chuck Taylor All Star Wordmark

Chuck Taylor All Star Wordmark

Converse is getting wordy with its latest drop of All Star Wordmark sneakers. The brand has launched the Chuck Taylor All Star Wordmark in both its classic high top and low top Chuck Taylor styles.  Choose from blue, black, or …


Read more
One Star Pinstripe

One Star Pinstripe

When you want to make a statement, say it with pinstripes. The One Star Oxford sneaker features a premium leather upper and bold pinstripes to add some well-designed magic. Skating, dancing, walking around the park—however you wear them, do it …


Read more
CONVERSE X VINCE STAPLES

CONVERSE X VINCE STAPLES

is available from ShelfLife stores Fans of Staples will remember the collection’s Chuck 70s as Staples’ go-to stage wear during his Life Aquatic tour   “If you’re not really paying that much attention, you won’t know the difference. But it’s (the …


Read more
Converse x Luke Jackson

Converse x Luke Jackson

“If you have a skateboard, you’re never bored”. These words from skateboarding legend Luke Jackson. Luke is known as the most responsible man in skateboarding; he runs local skateboarding bible Session Magazine, Baseline Skate Shop and in a skate consultant …


Read more
Converse One Star Mid – New Height

Converse One Star Mid – New Height

CLASSIC COMFORT, ELEVATED. After a high-profile collab from Tyler, the Creator, the Converse One Star is among the trendiest models among all of the simple, vulc-soled sneaker options out there at the moment.  Launching today, the One Star continues its return to popularity with …


Read more