Converse sets its footprint on the NBA court!
CONVERSE INTRODUCES NBA EDITION CHUCK TAYLOR ALL STAR COLLECTION
Celebrating the Basketball culture, Converse has designed a limited edition
Of the Chuck SE NBA Franchise. This collection is a celebration of city pride for the fan that wears their heart on their sleeve.
Representing 6 NBA teams, the sneaker showcases the team’s logo embroidered on the tongue with tonal lace and multicolor lace aglets. Its mesh upper features the team’s name and jersey-inspired details, and each outsole is molded to display the given team’s city influence. The sneaker is covered in jersey individually screen-printed with the given team franchise, while the team’s logo decorate the tips of the laces and includes Nike Lunarlon sockliner and micro-suede internal lining for comfort.
The debut Converse NBA footwear collection will launch on September 29, 2017 at Converse stores nationwide, as well as selected Cross Trainer stores. The six designs for the collection are The LA Lakers, Boston Celtics, Chicago Bulls, Golden State Warriors, New York Knicks and The Cleveland Cavaliers retailing for R899.
For all media related enquiries, please contact:
Lebo Mashigo – PR Assistant
011 482 7528
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in
1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over