CONVERSE X MadeMe
By girls, for girls.
Johannesburg, 22 June 2018 – Inspired by the spirit of Downtown NYC, the energy of the Riot Grrrl movement, and early 90s subcultures, MadeMe is a brand that champions a by-girls for-girls style that deviates from the male-dominated sportswear market. Converse and MadeMe have now teamed up for a capsule collection that merges MadeMe’s inimitable cool-girl style with the iconic One Star of Converse. The rave-inspired, elevated platform take on the One Star exudes individuality, emanates girl-power vibes and emboldens creative independence for this limited edition range.
As the creative director of MadeMe, Erin Magee has a way of channeling bygone eras of youth culture with the right amount of nostalgia and a little bit or irreverence. Since its debut in 2007, the NYCbased brand has reimagined borrowed-from-the-boys wardrobe staples for today’s evolved, alternative female youth. Basically, style for revolutionary girls.
The collection is comprised of four One Star Platform silhouettes available in plush suede or widewale corduroy, with a premium leather lining. Branding includes a tonal molded star along the front foxing of the sneakers, along with a MadeMe logo printed on the lateral foxing. The sneakers also come with an alternative pair of MadeMe logo laces for extra styling.
The Converse x MadeMe sneaker collection retails at R1 499,95 and is now available for purchase from Converse Sandton and Shelflife stores.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za.