Converse Renew Denim Collection
The collection is the first representing Converse’s upcycled textile capabilities
Much like a pair of Converse, a pair of denim are personal. They wear with you, and reflect your experiences in them, over time. Now, the two come together in the Converse Renew Denim collection.
Converse Renew Denim is the second iteration showcasing a new Converse strategy, dubbed Converse Renew, which aims to develop new, innovative and more sustainable ways of creating Converse products.
The journey to upcycling beautifully worn denim jeans, started more than 4 years ago as a passion project by Converse employees who were exploring making our canvas uppers out of reclaimed materials, using deeply personal items from their own closets as a means for enabling self-expression.
Through the project, we learned that while you can make a shoe out of anything, making tens of thousands of those shoes is more challenging.
Enter, Converse Renew Denim.
With denim, there’s a large supply of the fabric and a unique ability to drive more consistency in color, look and feel. It’s also one of the most common types of clothing to end up in landfills—and we wanted to help divert it from ending up there.
The unlock here was turning at least a single pair of denim jeans into a single pair of Chucks.
Our process allows nearly any single source of upcycled textile to be cut and crafted onto the upper of a Chuck 70 high top or ox. Today, we’re working with UK-based sustainable fashion brand and vintage retailer, Beyond Retro, to source tens of thousands of pairs of denim jeans a season to create footwear.
These jeans are sorted into three color bands – light, medium, and dark – and “butterfly cut” to create Chuck 70 shoe panels.
Because every pair of jeans is unique, so is every pair of Converse Renew Denim Chuck 70s.
The collection will be available from the 25th August 2019, exclusively at the following stores-
Converse Sandton City
Shop no. L6, Lower Level, Sandton City, Rivonia Rd
011 883 0458
Converse Menlyn Park Shopping Centre
Shop no. UF83, Menlyn Park Centre, Atterbury Rd & Lois Ave
012 348 4243
Converse Gateway Mall
Shop no. G275, Gateway Theatre of Shopping, 1 Palm Boulevard
Umhlanga Rock, Durban
031 566 1749